Swatches enjoyed their peak popularity in the during the mid-1980's, when a series of "Swatch Stores" were founded for the express purpose of selling Swatches.

During this same time, Swatch introduced the idea of partnering with noted artists, including Keith Haring, Andy Warhol, and others. Artist watches gave a new cachet to what had previously been a trendy youth article.

Although sales of Swatch watches are now considerably lower than in previous years, the Swatch Group remains the world's largest watch company, and the Group has accelerated its acquisition of Swiss luxury brands in recent years. These brands include, among others, Hamilton, Longines, , Rado and Tissot. Swatch itself has also diversified its offerings considerably, and the company now sells more than a dozen different types of watches, including metal-bodied watches (the Irony series), diving watches (the Scuba series), and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Papparazzi series). They have now become fashionable objects, generating specialised models (the "Flik-Flak" for children, semi-automatic movements, and even diamond-decorated swatches).

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Interchangable, Stylish and Sporty - Swatch Watchbands -

When selecting a Swatch watchband really have a plethora of choices. Generally, most Swatch watch bands are interchangeable due to the way the watchbands fit onto the watch itself and interchanging the bands are quite simple.

Swatch has always been known for their animated styles using colors and designs of both the watch and band. Generally their bands are made of a PVC material that has an array of designs and colors available to add character to the appearance. You will also find they use the classic strap and pin buckle feature in most of their collections.